The Meaning of Blessings in Sharia-Based Online Business: A Study of Digital MSMEs
DOI:
https://doi.org/10.59944/jipsi.v5i3.971Keywords:
blessings, sharia business, digitalization of MSMEs, Shopee, digital MSMEs.Abstract
Economic developmentDigital technology encourages Micro, Small, and Medium Enterprises (MSMEs) to utilize digital technology in business activities, including Sharia-based businesses. This study aims to understand the meaning of blessings in Sharia-based online businesses at the Kopi Kecapi (Hani Green) MSME in Alastengah Village, Sumbermalang District, Situbondo Regency. This study also analyzes the implementation of business digitalization through the Shopee, TikTok Shop, and Tokopedia platforms, as well as the implementation of Sharia values in digital business practices. The research method used is a qualitative approach with data collection techniques such as in-depth interviews, observation, and documentation. Data analysis is carried out through data reduction, data presentation, and thematic conclusion drawing. The results show that digitalization has a positive impact on business development, especially in expanding market reach and increasing sales turnover. The Shopee platform is the most dominant marketing medium because it is considered more effective, easy to use, and has a wider consumer reach than others. Digitalization also helps business actors market Arabica coffee products to various regions in Indonesia without requiring large promotional costs. Furthermore, the implementation of Sharia values such as honesty, trustworthiness, fair pricing, and maintaining halal product certification are crucial factors in building consumer trust in digital transactions. In this study, blessings are not only interpreted as material benefits, but also encompass peace of mind, business sustainability, and benefits for the surrounding community, particularly local coffee farmers. This research demonstrates that digitalization and Sharia values can work in harmony to support the success and blessings of Sharia-based digital MSMEs.
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Asmaira Munthe, M. Yarham, RS (2023). The Role of Micro, Small, and Medium Enterprises in the Indonesian Economy. Journal of Business Economics, Management, and Accounting (JEBMAK), 2(3). https://doi.org/https://doi.org/10.61930/jebmak.v2i3.321
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Bahtiar, H., Rabbany, LR, Falentina Bele, Y., Husna, M., Matulessy, GS, & Kunci, K. (2025). Digital transformation towards sustainability: Challenges and opportunities for Indonesian MSMEs. Journal of Economics and Business, 28(1), 131–150.
Buci Morisson, AAHSF (2025). Digitalization of MSMEs as a Strategy to Increase Competitiveness in the Digital Economy Era. EBISNIS (Scientific Journal of Economics and Business), 18(1), 289–299. https://doi.org/https://doi.org/10.58540/jipsi.v4i1.787
Farah Qalbia, & M. Reza Saputra. (2023). Digital Transformation and Sharia Entrepreneurship in the Modern Era: Opportunities and Challenges in Islamic Economics in Indonesia. Journal of Management and Business Economics, 2(2), 389–406. https://doi.org/10.54066/jmbe-itb.v2i2.2665
Fittri, MJ, & Apriadi, D. (2025). Digital Marketing Implementation Strategy to Increase Profits (Case Study of the Warung Tante Syera MSME). Journal of Economics and Accounting Publications, 5 (September), 684–694. https://doi.org/https://doi.org/10.51903/jupea.v5i3.4323
Hali, H., Saputra, MA, Prasetiyo, GK, & Marlina, L. (2025). Concept and Implementation of Halal Production in MSMEs: A Literature Review of Islamic Economics. Islamic Financial Economics and Tax Accounting, 2(4), 81–92. https://doi.org/https://doi.org/10.61132/eksap.v2i4.1601
Hediansyah, R., Suryansyah, S., & Fauziah, S. (2022). Analysis of the influence of digitalization on the development of halal umkm. Journal of Social and Library Science, 2(2), 67–73. https://doi.org/: https://doi.org/10.70489/perspeksi.v2i2.298
Luthfiani, AN, & Yazid, M. (2025). Social Welfare from an Islamic Economic Perspective: Theory and Practice. Center of Economic Student Journal, 8(1), 340–347. https://doi.org/https://doi.org/10.56750/csej.v8i1.1077
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Nabil, D., & Faraby, ME (2023). Implementation of Sharia Digital Marketing Strategy to Improve MSMEs in Bangkalan Regency. Tabarru' Journal: Islamic Banking and Finance, 6(2), 658–668. https://doi.org/https://doi.org/10.25299/jtb.2023.vol6(2).15200
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Suhita, SU, Rosyada, FA, & Rifani, M. (2022). The Influence of Social Media on Product Marketing Strategies in Micro, Small, and Medium Enterprises (MSMEs). Sahmiyya, 1(2), 229–236. https://e-journal.uingusdur.ac.id/index.php/sahmiyya/article/view/5799
Sulton, A., & Azizah, HN (2026). Sharia-Based Digital Marketing Strategy to Increase Consumer Trust in Halal MSMEs. Journal of Golden Generation Economic, 1(2025), 378–391. https://doi.org/https://doi.org/10.65244/jggeconomic.v1i2.248
Tohir, M., Yuliantini, Gunawan, A., Fahriza, B., & Olfebri. (2025). Digital Transformation Education and Training in Supporting Entrepreneurship Impacts Regional Income. Social Innovation: Journal of Community Service, 2(2), 42–53. https://doi.org/https://doi.org/10.62951/inovasisosial.v2i2.1365
Tri Dina Fitria, Elis Anita Farida, Suryo Hadi Kusumo, & Neysa Mayra Vashti L. (2025). The Influence of Social Media on the Growth of MSMEs: A Case Study of Digital Marketing Strategies in MSMEs in Sidoarjo Regency, East Java. Journal of Management, Economics, and Entrepreneurship, 5(3), 13–24. https://doi.org/10.55606/jimek.v5i3.7503
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Farah Qalbia, & M. Reza Saputra. (2023). Digital Transformation and Sharia Entrepreneurship in the Modern Era: Opportunities and Challenges in Islamic Economics in Indonesia. Journal of Management and Business Economics, 2(2), 389–406. https://doi.org/10.54066/jmbe-itb.v2i2.2665
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