Analysis Of Digital Citizenship Values In The Film Budi Pekerti By Wregas Bhanuteja
DOI:
https://doi.org/10.59944/jipsi.v5i3.956Keywords:
digital citizenship, digital literacy, digital ethics, Budi Pekerti film, Roland Barthes semioticsAbstract
The rapid development of digital media has given rise to various digital citizenship issues, including the spread of unverified information, hate speech, and cyberbullying. Although the film Budi Pekerti has been examined from the perspectives of semiotics and media representation, few studies have comprehensively analyzed it using Ribble's (2015) digital citizenship framework. This study aimed to analyze the representation of digital citizenship values and examine the interrelationships among these values as portrayed in the film Budi Pekerti. The study employed a qualitative approach using content analysis. The data consisted of scenes, dialogues, narratives, and characters’ actions that represented citizens’ behavior in digital space. The findings offered a new perspective by mapping the representation of four main dimensions of digital citizenship, namely digital communication, digital etiquette, digital rights and responsibilities, and digital literacy. Furthermore, the study explained how these dimensions interact in shaping digital citizenship practices. These four dimensions were closely interconnected. Digital communication without digital etiquette and digital literacy had the potential to violate digital rights and responsibilities, while digital literacy served as the foundation for promoting ethical and responsible digital communication. The findings showed that the film Budi Pekerti not only reflected the various challenges encountered in contemporary digital society but also emphasized the importance of digital etiquette, responsibility, and literacy in fostering critical, responsible, and ethical digital citizens.
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