Semiotic Analysis of Islamic Educational Values in Bilhikmah Da'wah Posters on the Instagram Account @khalidbasalamahofficial
DOI:
https://doi.org/10.59944/postaxial.v3i4.2189Keywords:
Bil Hikmah, Digital Da'wah, Instagram, Semiotic, Visual CommunicationAbstract
The development of social media as a digital religious space has transformed da'wah practices from oral communication into visually mediated forms. Instagram, as a visually oriented platform, enables the dissemination of religious messages through artifacts such as da'wah posters that carry symbolic meanings. This study aims to analyze the representation of da'wah bil ḥikmah values in posters uploaded on the Instagram account @khalidbasalamahofficial during October 1–13, 2025. Using a qualitative approach and Roland Barthes’s semiotic analysis, this research examines denotative, connotative, and mythical meanings within the visual elements. Data were collected through documentation and purposive sampling of content aligned with normative da'wah themes. The findings reveal that the posters construct an integrated system of signs combining cosmological themes, socio-digital ethics, and Islamic economic principles within a monotheistic framework. At the denotative level, recurring visuals such as light contrasts, cosmic imagery, digital devices, and economic symbols function as normative codes. Connotatively, these visuals strengthen moral messages through dramatic aesthetics that evoke spiritual responsibility in digital and social contexts. At the mythical level, the posters challenge modern assumptions like market neutrality and secularization. This study concludes that bil ḥikmah is expressed not only textually but also visually, reflecting a shift toward digital da'wah.
References
Ahmad Rizal, D., & Khorina Seci Vella, N. (2024). Commodification of Social Media: Digitization of Religion as a Contemporary Da’wah Media. BELIEF: Sociology of Religion Journal, 2(1), 55–65. https://doi.org/10.30983/belief.v2i1.7888
Aryo Penangsang, D. (2025). Komodifikasi Nilai Islam Di Media Sosial: Analisis Semiotika Roland Barthes Pada Reels Instagram @Duha.Muslimwear. Al-Jamahiria : Jurnal Komunikasi dan Dakwah Islam, 3(2), 148–164. https://doi.org/10.30983/al-jamahiria.v3i2.9952
Billah, R., Zamzami, M., Hegazy, W., & Lutfi, M. (2025). Framing Religious Pluralism as Deviation. ESENSIA: Jurnal Ilmu-Ilmu Ushuluddin, 26(1), 27–43. https://doi.org/10.14421/esensia.v26i1.6304
Febrian, H. (2024). Visualizing Authority: Rise of the Religious Influencers on the Instagram. Social Media and Society, 10(4), 1–19. https://doi.org/10.1177/20563051241286850
Golan, O. (2023). Introduction: Digital Youth and Religion. Religions, 14(6), 704. https://doi.org/10.3390/rel14060704
Halim, S., & Sari, M. (2024). Visual Language and Identity in Digital Youth Culture: A Socio-Semiotic Study of Memes among Indonesian Gen Z. Communica : Journal of Communication, 2(3), 200–213. https://doi.org/https://doi.org/10.61978/communica.v2i3.775
Karim, A., & Riyadi, A. (2024). Analyzing big data of da’wah manuscripts based on Dimensions: Mapping research on da’wah on social media. Jurnal Ilmu Dakwah, 44(1), 1–14. https://doi.org/10.2158/jid.44.1.22073
Muary, R., Susanti, N., & Atikah, P. (2025). Salafis and Social Media: The Emergence of Islamic Populism in Indonesia. Jurnal Sosiologi Agama, 18(2), 151–170. https://doi.org/10.14421/jsa.2024.182-02
Nursyabani, M. (2024). From Saudi to Social Media: Arabization of Islam Via Salafi Instagram Accounts in Indonesia. Afkaruna: Indonesian Interdisciplinary Journal of Islamic Studies, 20(2), 337–356. https://doi.org/10.18196/afkaruna.v20i2.23730
Pramana, M. A. (2023). Salafi Online: Dakwah Salafi Pada Akun Instagram @dakwah_tauhid. Idarotuna, 5(1), 63. https://doi.org/10.24014/idarotuna.v5i1.22792
Rahmawati, Y., Hariyati, F., Abdullah, A. Z., & Nurmiarani, M. (2024). Gaya Komunikasi Dakwah Era Digital: Kajian Literatur. Concept: Journal of Social Humanities and Education, 3(1), 266–279. https://doi.org/10.55606/concept.v3i1.1081
Ramadhani, S., Siregar, A. P., Sitorus, A. O., Ginting, A. F., & Sikumbang, A. T. (2024). Examination of Da’wah Communications on the Instagram @fuadhnaim Utilising Roland Barthes’ Semiotic Framework. Jurnal Ilmu Ushuluddin, 6(2), 227–246. Retrieved from https://jurnalfuad.org/index.php/ishlah/index
Rohmawati, H. S., Zulkifli, & Hakiem, N. (2025). Mediatization and Hypermediation in Digital Religion and the Transformation of Indonesian Muslim Religious Practices through Social Media Usage. Jurnal Sosiologi Agama, 18(2), 133–150. https://doi.org/10.14421/jsa.2024.182-01
Rustandi, D., Dimyati, D., & Wulan, R. R. (2022). Post-Semiotics of Da’wah Communication in Interpreting Signs of Religious Culture. Ilmu Dakwah: Academic Journal for Homiletic Studies, 16(2), 195–216. https://doi.org/10.15575/idajhs.v16i2.21521
Saidah, M. (2024). Media Affordance in Digital Dakwah: A Study of Religious Communication Practices in Social Media. Ultimacomm, 16(1), 66–82. Retrieved from https://ejournals.umn.ac.id/index.php/FIKOM/article/view/3696/1614
Salma, Y., Kamilah, Z., Kamil, A. Z., Iwanebel, F. Y., & Maulana, M. I. (2025). Narrative Hermeneutics as Digital Tafsīr: Reconstructing Qur’anic Meaning and Religious Authority on Instagram @NadirsyahHosen_Official. Jurnal Lektur Keagamaan, 23(2), 733–772. https://doi.org/10.31291/jlka.v23i2.1492
Sanjaya, M., Bakti, A. F., Sigit, R. R., & Nasrullah, R. (2022). Reinterpellation And Reimitation Of Conservative Ideology Of Salafi Through The Mediatization Of Religion On Instagram Rodja Tv. Eduvest - Journal of Universal Studies, 2(10), 1985–1997. https://doi.org/10.59188/eduvest.v2i10.615
Setia, P., & Dilawati, R. (2024). Religiosity in the Digital Era and the Challenges of Hoaxes, Post-Truth and Radicalism on Social Media. Jurnal Iman Dan Spiritualitas, 4(1), 67–76. https://doi.org/10.15575/jis.v4i1.33230
Sukayat, T. (2023). Da’wah communication in the Contemporary Era: Implementing da’wah ethics on social media. Jurnal Ilmu Dakwah, 43(2), 375–390. https://doi.org/10.2158/jid.43.2.18465
Syatar, A., Hasyim, B., Rahmatullah, Saputra, A. T., & Ilham, M. (2024). Religious Authority in the Age of Instagram: Unveiling the Contestation of Islamic Discourses. Jurnal Adabiyah, 24(2), 182–201. https://doi.org/10.24252/jad.v24i2a3
’Ulyan, M. (2023). Digital Da’wah and Religious Authority: A Narrative Review of Islamic Preaching in the Social Media Era. Sinergi International Journal of Islamic Studies, 3(3), 110–123. https://doi.org/https://doi.org/10.61194/ijis.v1i3.591
Virga, R. L., Shovmayanti, N. A., Yusoff, R. M., & Rosa, N. (2025). YUK NGAJI: DIGITALIZATION OF GENERATION Z’S RELIGIOUS ACTIVITIES ON INSTAGRAM ACCOUNT. Al-Balagh : Jurnal Dakwah Dan Komunikasi, 10(1), 149–184. https://doi.org/10.22515/albalagh.v10i1.11024
Wafia, M. H., Hidayati, M., & Usman, S. (2025). The reproduction of salafism in the online ecosystem: Strengthening of Indonesian salafi groups. Multidisciplinary Science Journal, 8(2), 1–12. https://doi.org/10.31893/multiscience.2026128
Widjanarko, P. (2025). AGENDA RISET DIGITAL RELIGION DARI PERSPEKTIF KAJIAN MEDIA: SEBUAH TINJAUAN KONSEPTUAL. Konvergensi : Jurnal Ilmiah Ilmu Komunikasi, 6(2), 332–351. https://doi.org/10.51353/ffww6v20
